Sutcliffe & Co Unveil New Logo & Brand Identity

Sutcliffe & Co Unveil New Logo & Brand Identity

Worcestershire based insurance brokers Sutcliffe & Co, unveil their new logo and brand identity this week as part of their plans for growth. As one of the City’s oldest insurance companies having been established in 1984, Sutcliffe’s new announcement is just the start of their new business strategy to springboard their expansion.

Their new logo which reflects the umbrella of insurance policies that they can provide, whilst experiencing a professional yet personal service, that is trusted by businesses. Blending traditional values with a modern twist, Sutcliffe & Co’s new branding expresses a confidence to deliver at all levels.

Duncan Sutcliffe, Managing Director at Sutcliffe & Co explains “We are delighted with our new logo and branding. We’ve taken, what we call ‘Sutcliffe blue’ and developed a stronger visual representation of the business. We have long been known as the go-to company for insurance in Worcestershire and having a crisp new look reflects the new phase that Sutcliffe & Co is now entering.”

Duncan, adds “A key strength of ours is listening to our clients and understanding their pain-points. It was time to refresh our logo and marketing assets to reflect the culture and strategy of our business as trusted and professional insurance brokers”.

Sutcliffe & Co Insurance Brokers, having grown from strength to strength, have worked tirelessly during the COVID-19 pandemic to ensure the changing needs of businesses was echoed in their insurance policies. In a world of online comparison sites, Sutcliffe & Co Insurance Brokers shine through.

With further announcements for growth and expansion planned for later this year, Sutcliffe & Co Insurance are committed to driving Worcestershire businesses economic recovery. For more information about Sutcliffe & Co or any of their services please contact their Head Office on 01905 21681 or alternatively email